Resources: Preferring the Irrational? – social behaviour and cognitive bias introduced

Jim Simpson

Jim Simpson

Jim is a consultant, researcher, coach and developer.

Most of what we do and the decisions and judgements we come to are fed and watered by our unconscious, automated thinking. So with this automated decision-making comes our biases and short-hand thinking.

The experts that run our economy, politics and business would have us believe that the world is a rational place. The Rational Actor Sample Chapter   is a short essay showing how we are both rational and irrational as human beings and it introduces the idea or cognitive bias or ‘preferring the irrational’.

Included in the above is  ‘The Next Big Thing’ case study that shows just how irrational we can be irrespective of how clever we are. This essay is part of a book  available in paperback. Check it out here: Back for the Future: Sociological Theory and Today’s Big Issues.

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