The experts that run our economy, politics and business would have us believe that the world is a rational place. The Rational Actor Sample Chapter is a short essay showing how we are both rational and irrational as human beings and it introduces the idea or cognitive bias or ‘preferring the irrational’.
Included in the above is ‘The Next Big Thing’ case study that shows just how irrational we can be irrespective of how clever we are. This essay is part of a book available in paperback. Check it out here: Back for the Future: Sociological Theory and Today’s Big Issues.