This is part of a training course in marketing, business planning and fundraising. This can be used as a guide and information sheet for individuals or in a training context.
Increasing diversity in job-recruiting – a trial that closed the racial gap has lessons for recruiters
Increasing diversity in the workforce is an important challenge. The public trust government services and companies more if they see that their social identity – race, gender, disability etc. – is reflected in the service being provided. Employers are therefore keen to improve the application rate and success rate of minority-group candidates. A recruitment campaign for a regional police service managed to increase by 50% the pass rate on a pre-employment test, amongst non-white candidates. They achieved this huge improvement by changing the wording of emailed information sent to candidates. How did this work and what are the practical implications for employers?