The Rational Actor – Most of what we do and the decisions and judgement we make are fed and watered by our unconscious, automated thinking. The experts that run our economy, politics and business would have us believe that the world is a rational place. This short essay* shows how we are both rational and irrational as human beings and it introduces the idea or cognitive bias or ‘preferring the irrational’.
Included is ‘The Next Big Thing’ case study that shows just how irrational we can be – the clever and not so clever together!
*this essay is from un upcoming book: Back For the Future: Yesterday’s Pioneers of Social Theory on Todays Big Issues